Antitrust
Avenue 8’s Antitrust Compliance Policy
Avenue 8 is committed to adhering to all applicable antitrust laws. These policies are part of our Antitrust Prevention Program, designed to avoid even borderline activities.
Compensation Rates:
Our compensation rates are based on the cost of the services we provide. They are NOT determined by agreement with, or recommendation or suggestion from, any person not a party to a listing agreement with our firm.
Prohibited Discussions:
Sales/Broker Associates affiliated with this firm shall not participate in any discussion with anyone affiliated with or employed by any other real estate firm concerning the compensation rates charged by this firm or any other real estate firm in our community. Compensation should only be discussed with individuals within the office or with the client in the course of discussing or negotiating a listing agreement.
Avoiding Uniform Compensation Language:
When soliciting a listing or negotiating a listing agreement, no salesperson affiliated with this firm shall reference a "prevailing" compensation level in the community, the "going rate," or any other words or phrases that suggest compensation rates are uniform or "standard" within our marketing area.
Compensation to Cooperating Offices:
The amount of compensation offered to cooperating offices by this firm, or "compensation split," is determined by the level of service we can expect a cooperating office to perform and the compensation necessary to induce cooperation under prevailing market conditions. Licensees should NOT discuss the total compensation of the listing with the competitor, only the amount they are to offer or receive. Compensation splits are not intended, and may not be used, to induce or compel any other real estate firm in our marketing area to raise or lower the compensation they charge to their clients.
Professionalism and Service Focus:
When soliciting or negotiating a listing agreement, no salesperson affiliated with this office shall disparage the business practices of any other real estate firm nor suggest that this office or any other office will not cooperate with any other real estate firm. Listing presentations shall focus exclusively on the level of service and professionalism provided by this office, the results we have achieved for other clients, and the value the client can expect to receive for the fees we charge. Potential clients should be invited and encouraged to compare the value of our services to those of any other real estate firm in our marketing area. Likewise, any salesperson invited by a potential client to compare our services with those of any other real estate firm should do so by emphasizing the nature and quality of the services we provide.
Seeking Guidance:
Whenever a salesperson is unsure about the proper way to respond to the concerns of an actual or potential client or customer, or whenever a salesperson has been present during an unauthorized discussion of fees or compensation, they should contact the Company’s Broker of Record and/or designated Branch Manager immediately. If necessary, the Company’s Broker of Record or designated Branch Manager will consult our firm's legal counsel.